Legal
What this site measures, how long it is kept, and how to have it removed. The signed PDFs are the authoritative documents; this page summarises them and links to both.
Last updated 13 August 2026
This site stores a random identifier in your browser and uses it to measure how the site is used — which pages are read, how far down, and for how long. It is first-party: the identifier is generated here, sent only to REOS, and shared with no one. There are no cookies and no third-party analytics on this site.
| What is stored | What it is |
|---|---|
| visitor id | A random number identifying your browser across visits. Not your name, and not derived from anything about you. |
| session id | A random number identifying one browser tab. A new one each time you open the site. |
| page and section | Which page you are on and the furthest named section you scrolled to. |
| scroll depth | How far down the page you reached, as a percentage. |
| time on page | How long the page was open, recorded when you leave it. |
| buttons clicked | Which call-to-action you clicked, by its position on the page. |
| referrer | The site you arrived from, as a domain only — never the full address. |
| campaign tags | The utm_source, utm_medium and utm_campaign values in the link you followed, if any. |
| approximate location | A city, state and country, worked out from your network address by the service that delivers this page. It tells us which places to expand to. It is an estimate and is often wrong at city level — a VPN or a mobile network can place you in another state entirely. |
If you follow a link from this site to sign up, the identifier is passed along so that we can tell which pages a new account read before signing up. From that point the records are associated with your account. If you arrive at signup another way — typing the address, or a different device — no association is made, and the earlier reading is never linked to you.
This is not cross-device. The identifier lives in one browser on one device. If you read the site on a phone and sign up on a laptop, those are two unrelated records to us, and we cannot connect them.
One year, matching the retention on REOS's in-product usage records. Records older than that are deleted.
Email privacy@reossoftware.com.
Georgia residents have rights of access and deletion over personal data under SB 111. The same route applies.
REOS Privacy Policy (PDF) — the authoritative document. Where it and this summary differ, it governs.
REOS is software for analysing publicly available property data. REOS is not a real estate broker, appraiser, or engineering firm, does not represent buyers or sellers, does not negotiate transactions, and does not provide opinions of value. Outputs are estimates generated from public record and must be independently verified before any transaction decision.
REOS Terms of Service (PDF) — the authoritative document, and the one referred to by the agreement checkbox at signup.